Posted by
jiezi173 on Thursday, December 10, 2009 9:00:00 PM
They blew £100 million this year and missed out on the reward for their generosity.
We
will never know what the executives in charge at Honda really thought
when Jenson Button crossed the line in Brazil on Sunday night to become
Formula One world champion, but the question on millions of lips must
be: was
pearl jewelry Honda’s decision to pull out of Formula One the biggest blooper in business ever?
Honda
probably spent close to £1 billion over nine seasons trying to win the
World Championship and just when they had their best chance, they
walked away. Ross Brawn told them the prospects for 2009 were good, and
Jenson Button was fired up after he saw his car, but they panicked as
the global recession took hold and quit when they could have been ahead.
If
only they had waited. Margaux Matrix, a media monitoring company,
estimates that Honda missed out on publicity worth about £200 million
pearl jewelry wholesale
during the first 15 races of the season — a figure that would rise with
the worldwide exposure given to Button’s final triumph in Brazil.
Plaudits rain on Button for title win
Formula One paddock united in its approval of the new world champion despite his struggles in the season’s latter stages
Brawn and Nick Fry, his chief executive, were given a chance to succeed after Honda weighed up the costs of closing down the
wholesale pearl jewelry
team and its headquarters at Brackley, in Northamptonshire. To save
face, Honda left this year’s £100 million budget in place to give Brawn
and Fry a cushion as they scoured the world for sponsors — then Honda
left the building for good.
Perhaps the chaps at Honda need some
marketing advice from the master, Sir Richard Branson, who effectively
hijacked the season with a calculated gamble.
He stuck his
Virgin brand on the Brawn GP cars at the start of the season when
nothing was expected of the team. He got an immediate payback for his
first £250,000 at the Australian Grand Prix when Button won. The
payments have risen since, although to nowhere near the £20
million-a-season level usually demanded by teams.
Margaux Matrix
calculates that Virgin has enjoyed exposure worth about £37 million as
a result. With Brawn GP now out of their league, Virgin plan to sponsor
Manor Grand Prix, a new team, in 2010.